4. Distribute widely
All audience groups, not just the technical publications organization, need to know that the style guide exists and is available
Distribution strategies:
- Kickoff meeting, with giveaways like T-shirts or engraved pens
- Use of company-wide forums such as the company newsletter, broad-based company email aliases
- Mention the style guide on relevant company web pages
- Use in orientation of new employees
Forum representatives should serve as advocates for the style guide within their organizations